Researching Costume Jewelry Marks - Coro   ©1997 to present
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*DISCLAIMER: We try to publish accurate information; however, inaccuracies will occur.

Coro Jewelry History and Marks

CORO/COHN AND ROSENBERGER c. 1900-1979
        Coro jewelry, Cohn & Rosenberger, was founded in New York by Emanuel Cohn & Carl Rosenberger in 1901/1902 & incorporated in 1913.  A factory was established in Providence, RI in 1911.   With offices or plants in New York & Providence; at times they had a presence in Chicago, Los Angeles, San Francisco, Miami, Toronto, England and Mexico.  Great Britain mechanical patents have been found in the name of Corocraft from 1961 until 1969, which documents actual production in England (courtesy Mary Walden-Till).

        Cohn died in 1910, but the name remained Cohn & Rosenberger.  The corporate name "Coro" was adopted in 1943.  Rosenberger died in 1957, & his son Gerald, who succeded him, died in 1967.

        In 1969 the family sold 51% of the Coro stock to Richton, Intl. Corp., who bought the remaining stock in 1970.  Richton also owned the Oscar de la Renta brand.  By 1979 all the Coro companies, except the Canadian company, were bankrupt. It was sold to a South American company in 1992 & also went backrupt.

        Gene Verri was the head designer and personally responsible for many, many of Coro's famous designs.
        Adolph Katz signed many of the patents only as a representative of the company.  Information confirmed by Ron Verri , Gene's son -- 9/8/05.

        Designers for Coro according to Brunialti:
        Gene Verrecchia [Verri] --1933 to the end of the 1963 (he and his son Ron own Gem-Craft)
        Charles E. Pauzat--1939-1940's
        Oscar Frank Placco --1934-1945?
        Robert Geissman--1938
        Sidney Pearl--1941
        Carol McDonald--1940
        Lester Gaba--1941
        Marion Weeber --1940-1941
        Victor di Mezza--1950

**According to Jim Katz, the first instance of Coro necklace using a J hook is July 15, 1948: See Patent

Coro manufactured most of their own jewelry. However, when needed, they would have other companies make some of their jewelry. Hedison manufactured some jewelry for Coro. Catamore manufactured all Coro's "precious metal" jewelry, until about 1970 when Coro started making their own. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

MARKS:

        Mark:   C and R     Courtesy Dianne Lavenburg (from 1922 TradeMarks of the Jewelry and Kindred Trades -- Jewelers' Circular)
        Mark:   flying horse-Pegasus- mark used alone-no name 1939
        Mark:   47 West 1965      Courtesy Plenty O' Jewels.
        Mark:   A Coro Original -- script 1947
        Mark:   A MASTERPIECE OF FASHION JEWELRY 1943
        Mark:   Ajusta 1948
        Mark:   Alice-In-Wonderland Dec. 1933
        Mark:   Almanac of Life 1954
        Mark:   Americana 1936      
        Mark:   Ancestral 1930
        Mark:   Andre' 1937
        Mark:   Andre' hair fashions 1937
        Mark:   ANDREE RUPERT JEWELRY (on fancy barbell) 1937
        Mark:   Arista 1954
        Mark:   Aristocrat 1950
        Mark:   As you Like It 1939
        Mark:   Atomic 1945
        Mark:   Black Beauty 1946
        Mark:   Blithe Blossum 1956
        Mark:   Blue Danube 1929
        Mark:   Calypso 1957
        Mark:   Carraca 1940
        Mark:   Cellini(script) 1942     Courtesy RCJ from US Trademark site
        Mark:   Charmers 1959
        Mark:   Chatter Pins 1948
        Mark:   Cherubin 1956
        Mark:   Chruchill Downs 1960
        Mark:   Cleopatra 1959
        Mark:   Clip-Ease 1941
        Mark:   Clouddrift `950
        Mark:   Cocktail Set 1947
        Mark:   Collegiate 1940
        Mark:   Color a la Carte 1959
        Mark:   Colorama 1954
        Mark:   Colossus of Rhodes, Greese, Coro     Courtesy Penny Whitlow
        Mark:   Constellation 1946
        Mark:   Contessa 1952
        Mark:   Coquette 1948
        Mark:   Corel 1971     Courtesy RCJ
        Mark:   Coro hangtag     Courtesy Linda Heberling
        Mark:   Coro(script at angle) 1919
        Mark:   Pegasus figure 1939
        Mark:   Pegasus figure beside empty rectangle 1945
        Mark:   Coro with "R" inside a square     Courtesy Terri Carl
        Mark:   Coro-script-no angle-different font 1919     Photo courtesy Di Kemp.

        Mark:   Coro, Des. Pat. Pend.     Courtesy RCJ
        Mark:   Foil tag        Courtesy Lyn Peightal
        Mark:   Coro (scrip at angle in rectangle with Pegasus beside) 1945          Photo courtesy .
        Mark:   
        Mark:   After 1955   ,     Courtesy Mike Friedrich
        Mark:   Coro - heavier Script at angle -- 1940       
        Mark:   CORO, Inc.--photo by Cindy Amirkhan  
        Mark:   April Daisy, White Sapphire, Coro - pre-1955    Courtesy JC Burr
        Mark:   CORO-CLAD 1965
        Mark:   Coro CRAFT (Coro- script, CRAFT- printed; in rectangle     Courtesy Gayla Esch
        Mark:   Coro CRAFT (Coro- script, CRAFT- printed; in rectangle, Pegasus beside) 1938
        Mark:   Corocraft(script at angle in rectangle with Pegasus beside) 1933--1979; [sterling prior to 1950]
        Mark:   Coro Craft-both in script-tall script 1935

        Mark:   Corocraft (in script), Pat. Pend; c. 1954    Courtesy Diane Hanselman
        Mark:   Corocraft (in script), Des. Pat. Pend.   Courtesy Mary Ann Docktor-Smith
        Mark:   Corocraft in script          Courtesy Evelyn Phillips     Courtesy Erik Yang
        Mark:   CoroCraft Sterling with flying Pegasus     Courtesy Beth Rowlands.       Courtesy Simply Sharon.


        Mark:   Coro Craft Sterling - early to mid 1940's     Courtesy Sande Kattau
        Coro-Craft Sterling bag     Larger view  Courtesy Frances Rosenau

        Mark:   Coro Craft Sterling      Photo courtesy ID: duplicated - Patti Matijevich.

        Mark:   Coro Creations by Francois 1937
        Mark:   Coro Duette      Courtesy ID: duplicated - Patti Matijevich.

        Mark:   Coro Duette      Courtesy justabunchofwildflowers.
        Mark:   Coro Duette       Pat. No. 1798867    Photos courtesy Gayla Esch.
        Mark:   Coro Elegante-different font 1944
        Mark:   Coro Fashion Watches 1958 (first "o" has a watch face)
        Mark:   CORO-KLAD 1965
        Mark:   Coro(script) Radiance (all on square tag) 1932
        Mark:   Coro Silvo     Courtesy Jan Cox
        Mark:   Coro Supreme-script-different font --1943
        Mark:   Coro-Teens 1940
        Mark:   Hand-Made by Coro, STERLING CRAFT (on ends of bar-bell looking mark) --1941
        Mark:   Corochrome --1957
        Mark:   Corograms--1922
        Mark:   Corolite (in a circle) 1923
        Mark:   Corolite     Courtesy BeeGee McBride
        Mark:   Coro Magic -script 1960
        Mark:   Coro Mexico -- 1943 -- 1950 Coro contracted Taller Borda Silversmiths, owned by Hector Aquilar     Photo courtesy Susan at Eureka.

        Mark:   Coro MEX Silver    Courtesy Debra Rothpan
        Mark:   CORONATION 1965
        Mark:   Coro Originals(delicate script) 1947
        Mark:   Coro Silver in circle shape with MEX inside.   Info courtesy Arnie V.
        Mark:   Coro Sterling - (Coro script, Sterling block print)   
        Mark:   Coro Sterling   
        Mark:   Coro Sterling - (Coro script, Sterling block print)     Courtesy Jim Katz
        Mark:   Coro Ster.     Photo courtesy Jim Katz.

        Mark:   Coro Teens      Courtesy Gloria Barnhart
        Mark:   Coroteens-script 1951    Larger view   Photo courtesy Simply Sharon.

        Mark:   Corotots -- script at an angle 1941
        Mark:   Court Jester 1955
        Mark:   Crowing Glory script with crowa a-top the "C" & "G" 1965
        Mark:   CZARINA 1950
        Mark:   Daily Double 1951
        Mark:   Day and Night 1940
        Mark:   Debutante(italics) 1935
        Mark:   Debutante 1935
        Mark:   Deamboat (script) 1959
        Mark:   Duette 1929;   Duette in original soft case with Candas Coro pat. no., simply called "Duette"  Courtesty Robin Deutsch.

        Mark:   Ear Charmers 1956
        Mark:   Electra Trisemble 1931
        Mark:   Elegante' script 1948
        Mark:   Elite(script) 1948
        Mark:   EMPRESS EUGENIE(straight print-other companies also used variation of this) 1930
        Mark:   Fashion Flair(script) 1957
        Mark:   Fashion Square 1931
        Mark:   Fashionata(script) 1960

        Mark:   Fire Bird 1963
        Mark:   FLUID LOOK 1959
        Mark:   FLUTTERBYS 1963
        Mark:   for that priceless look 1944
        Mark:   Francois(script) 1937 - c. 1960     Photo courtesy David Pritchett.
        Mark:   Futura 1953
        Mark:   Futurama 1953
        Mark:   Galaxy 1949
        Mark:   Giftpak 1953
        Mark:   Glamor 1940
        Mark:   Glamour(script) 1941; renewed in 1976, now dead     Courtesy RCJ
        Mark:   Glamour Magic         Larger view
        Mark:   Glamourcraft (script) 1958
        Mark:   Glitter Bobs(script) 1956
        Mark:   Golden Rod script 1926
        Mark:   Grandeur (script) 1950
        Mark:   GROTTO BLUE 1926
        Mark:   Harlequin 1928
        Mark:   Hi Jinks by Coro( on a bar-bell-like mark) 1940
        Mark:   Imperial Bouquet 1931
        Mark:   Jewelcraft 1920; mark now owned by Gem-Craft     Courtesy Annekins Quick
        Mark:   Jewelcraft(at angle) 1920; was still being used during the 1950's with Pegasus
        Mark:   Jewelcraft England was still being used during the 1950's with Pegasus     Courtesy Fred Pell
        Mark:   Jewelfully Yours 1947
        Mark:   Jewels by Francois (Francois in script) 1937
        Mark:   Jingle Jangle 1958
        Mark:   Jingle Rings 1958
        Mark:   La Belle 1963
        Mark:   Liberty 1934
        Mark:   Lovable (script) 1057
        Mark:   Love-Link 1934
        Mark:   Love Locket 1953
        Mark:   Lucky Buck (script) 1959
        Mark:   Lustralite (script) 1950
        Mark:   Made in Canada -- pieces made in Coro's Canadian factory were marked such. They were made for Birks, but were probably sold in other major department stores.  Info courtesy Robin Deutsch.  CAUTION - not all pieces marked "Made in Canada" are Coro.
        Mark:   Made in Mexico---- Hector Aguilar --1943 to 1950 words inside a circle: around the top     Photo courtesy Luda Tovey.             At the top--"Made In Mexico", at the bottom--"Silver", in the middle--"Coro"
            Another Made in Mexico     Photo courtesy Connie Gumtow .
        Mark:   Magic Eye (script) 1938
        Mark:   MAGICLIP straight letters 1950
        Mark:   Magi-Clip script 1960     Courtesy Pam Leeds
        Mark:   Mah Jongg 1923
        Mark:   Maharani Mid-Eastern look print 1935
        Mark:   Maharani script 1937
        Mark:   MAMIE 1952
        Mark:   Mantelet Medieval print 1949
        Mark:   Memories of Life (script) 1954
        Mark:   Meringue 1942
        Mark:   Metalite (script) 1929
        Mark:   Millionears script 1949
        Mark:   Moonbeam by Coro 1941
        Mark:   Moonbeam 1956     Photo courtesy Manon Kavesky
        Mark:   Moonrays 1956
        Mark:   Music Box 1923
        Mark:   Night Owls 1944
        Mark:   Norseland 1940's     Photo courtesy Luda Tovey.     Courtesy Cindy Amirkhan

        Mark:   Our Little Darling 1946
        Mark:   PADDOCH by Coro ( on a bar-bell) 1941
        Mark:   PAINT-BOX 1937
        Mark:   Paragon (script) 1946
        Mark:   PERSONETTES 1950
        Mark:   Pinafore
        Mark:   Prestige (script) 1948
        Mark:   Queen Bees 1943
        Mark:   Quick-Trik
        Mark:   Quintette (script) 1938
        Mark:   Quivering Camellia (script) 1939
        Mark:   Rambling Roses (script) 1944
        Mark:   Rapture by Coro (on shield) 1942
        Mark:   Raven 1963
        Mark:   Regala (script) 1948
        Mark:   Romantic 1931
        Mark:   Round The Clock 1956
        Mark:   SCINTILLA 1933
        Mark:   Smart Set (script) 1935
        Mark:   Smart Set (block print)      Photo courtesy Judi Bollen.
        Mark:   Soda Set (script) (pic of a soda w/straw beside) 1957
        Mark:   Softouch (script) 1959
        Mark:   Southern Belle (script) 1940
        Mark:   Splendor (script) 1948
        Mark:   STERLING CRAFT, Hand-Made by Coro (on ends of bar-bell looking mark) --1941
        Mark:   Sterling Craft by Coro (inside oval set side-ways, "Sterling Craft" around top, "by Coro" around bottom)     Courtesy Vera Battemarco
        Mark:   Sterling S. Coro     Photo courtesy Jim Katz.
        Mark:   Stocking Stuffer 1957
        Mark:   Styled to Beautify script 1938
        Mark:   Sublime (script) 1948
        Mark:   SUNBEAM 1927
        Mark:   SUN-KISSED 1929
        Mark:   Supreme (script) (written at angle) 1948
        Mark:   Teen-O-Grams 1958
        Mark:   TEMPLE BELLS 1964
        Mark:   Tempt Me 1963
        Mark:   The Angel of Love 1952
        Mark:   The Avenue 1925
        Mark:   Thorobreds 1942
        Mark:   Tickled Pink (script) written at angle 1958
        Mark:   Travelogue 1957
        Mark:   Trio Tricks 1951
        Mark:   TRIQUETTE 1937
        Mark:   TWEEDBEADS 1960
        Mark:   Twin Tones 1954
        Mark:   Valiant 1948
        Mark:   Vanity Fair 1945
        Mark:   Vendome 1944 -- 1970     Photo courtesy Jo-Ann Sturko.

        Mark:   Vendome with copyright, after 1955    
        Mark:   H-A©Vendome     Courtesy justabunchofwildflowers
        Mark:   Wafer 1935
        Mark:   Whirlaway 1949
        Mark:   Wood Nymph 1963
        Mark:   Worn The Most From Coast to Coast 1940

        Mark:   Sterling 12C    Courtesy Joe Weingarten.  Coro was issued this trademark & was required to mark items they made for sale to US Military. This was issued after 1965


BIBLIOGRAPHY

PAT SEAL: research files
DOTTY STRINGFIELD: research files
LUCILLE TEMPESTA: owner-publisher of the Vintage Fashion & Costume Jewelry Magazine
BOBYE SYVERSON: research files.
A TRIBUTE TO AMERICA by Carla and Roberto Brunialti
AMERICAN COSTUME JEWELRY by Carla and Roberto Brunialti
AMERICAN JEWELRY MANUFACTURERS by Dorothy T. Rainwater
COLLECTIBLE COSTUME JEWELRY by Cherri Simonds
COLLECTING COSTUME JEWELRY 101 By Julia Carroll
COLLECTING COSTUME JEWELRY 202 By Julia Carroll
COLLECTING RHINESTONE COLORED JEWELRY by Maryanne Dolan
COPPER ART JEWELRY by Burkholz and Kaplan
COSTUME JEWELRY A PRACTICAL HANDBOOK AND GUIDE by Fred Rezazadeh
COSTUME JEWELRY (2nd Ed.) by Harrice Simons Miller
EUROPEAN DESIGNER JEWELRY by Ginger Moro
INSIDE THE JEWELRY BOX By Ann Pitman
MASTERPIECES OF COSTUME JEWELRY by Ball and Torem
MID-CENTURY PLASTIC JEWELRY By Susan Klein
MIRIAM HASKELL JEWELRY by Cathy Gordon and Sheila Pamfiloff
OLD JEWELRY by Jeanenne Bell
WARMAN'S JEWELRY 2nd Ed. by Christie Romero
WARMAN'S JEWELRY 3rd Ed. by Christie Romero


Background courtesy Pat Hamm of Granny's Jewelry Box


Accessories from the Past